FREQUENTLY ASKED QUESTIONS

General Burke Information Questions
  1. Who is Burke?

    Founded in 1931, Burke, Inc. is a global research consultancy committed to helping organizations understand their consumers, customers, competitors, and categories in continuously changing environments. Burke's commitment to quality and high operating standards includes adherence with the Insights Association Code of Conduct. These commitments include overall focus on information security, as well as ensuring the privacy of personally identifiable information, e.g., personal data collected from Burke's research participants.

  2. What is Burke's Privacy Policy?

    Burke’s complete privacy policy and additional information can be found here: https://privacy.burke.com/

Contact Information Questions
  1. How was my contact information obtained?

    Your contact information was obtained through a relationship you have with the sponsor of the study. If you would like to discuss further or have any concerns about how you received an invitation, please feel free to contact Burke by clicking on the "Contact Us" link in your invitation.

  2. How can I be removed from your email contact list?

    All our surveys are voluntary, and we respect respondents' rights not to participate. If you would like to be removed from the mailing list for any future communications of this research study, simply click on the “Unsubscribe” link at the bottom of the email invitation.

  3. How can I change my email address?

    If you would like to update your email address, please reply to the email invitation or click the "Contact Us" link at the bottom of your invitation and request an update.

Reporting and Survey Questions
  1. Who will see my survey answers and how will they be used?
    • Burke reports of research results and recommendations largely entail anonymized data (data that has been processed to remove or hide any personal data, making it impossible to trace back to an individual) that are reported in aggregate, meaning no data are reported for individual research participants.
    • These reports of research results are available to Burke employees and research sponsors.
  2. Why do you ask personal information questions in your surveys?
    • Burke collects and uses data to help companies understand consumers, customers, competitors, and markets. The data can include information about activities, interests, beliefs, behaviors (such as media and product use), opinions, attitudes, and/or demographics.
    • Additional information regarding the collection of personal information can be found in Burke’s Privacy Policy here: https://privacy.burke.com/
  3. How can I sign up for surveys from Burke? Do you have market research panels?

    Burke does not own or maintain a research panel. We cannot add anyone to any of our survey projects nor are we able to pass along any such interest or information to our clients or vendors.

Incentive or Honorarium Questions
  1. How do I know if a survey offers an incentive, honorarium, or sweepstakes?

    Not all research surveys will have an incentive. The email invitation will mention if an incentive, honorarium, or sweepstakes entry is offered for that particular survey. The invitation will also specify if you are required to qualify and complete the survey to be eligible for the incentive.

  2. What does it mean if the invitation states the participant must "qualify for and complete" the survey to receive the incentive or honorarium?
    • All our surveys that promise an incentive or honorarium will ask you some initial screening questions to determine if you qualify for a survey. If you do not qualify for a particular survey, it simply means the survey's requirements do not match the answers you have given. Occasionally, you may not qualify for a survey if the survey's quota is full (meaning that the survey has received enough completes from a specific category of respondents). In either event, if the survey is not available for you to complete, the survey will indicate this to you on the screen.
    • Completion of the survey means that once you have qualified for the survey, you must answer all the remaining questions in the survey until you reach the end. If you have any questions, please reply to the email invitation or click the "Contact Us" link at the bottom of your email invitation to request additional information.
  3. I have not yet received my incentive or honorarium payment. Whom can I contact?
    • In general, the timing of incentive or honorarium payments varies by survey. Surveys can run from a few days to several months.
    • If several weeks have passed since you completed a survey and you have not received your incentive or honorarium, please reply to the email invitation or click the "Contact Us" link at the bottom of your email invitation to request payment information.
General Survey Questions
  1. I am unable to start the survey by clicking on the "Start the Survey" button. How can I gain access?
    • Some email programs (e.g., AOL, Gmail, Outlook, Yahoo, etc.) may not always display the survey links as a clickable button or hyperlink. This is most often caused when your email is set to display as text only.
    • An alternative way of accessing the survey is to follow the instructions at the bottom of the email invitation. You will be able to "copy and paste" the survey URL into your web browser. If you have any issues accessing the survey, please reply to the email invitation or click the "Contact Us" link at the bottom of your email invitation.
  2. After answering a few questions in the survey, a screen stated I did not qualify for the survey. What does this mean?

    If you do not qualify for a particular survey, it simply means the survey's requirements do not match the answers you have given or that we have already obtained enough responses from similar participants. If you have any questions, please reply to the email invitation or click the "Contact Us" link at the bottom of your email invitation.

  3. How long does it take to complete the survey?

    Completion time varies depending upon the individual survey. Please reference the survey invitation or the survey introduction for the estimated completion time.

Technical Survey Questions
  1. When attempting to access the survey, I see a message that states, "Please wait while the survey is loading." What do I do?

    Generally, this is an indication of a high amount of internet traffic, a high number of users accessing the survey at once, or the speed of your internet connection. Try connecting again at a different time of day or using a device that has a faster connection. If you have any questions, please reply to the email invitation or click the "Contact Us" link at the bottom of your email invitation.

  2. When attempting to access the survey, I see a message that states, "Authentication code not found..." What do I do?
    • Generally, this is a result of the survey link being mistyped or misspelled in the address line. If you copied and pasted the survey link into your browser, please check your entry for accuracy or retry typing the survey link. If you see the message again after verifying the link’s accuracy, please reply to the email invitation or click the "Contact Us" link at the bottom of your email invitation to seek resolution.
    • If you clicked on the survey button, please reply to the email invitation or click the "Contact Us" link at the bottom of your email invitation to seek resolution.
  3. Can I stop a survey and return to it at a later time?
    • Most of our surveys allow you to resume where you left off. To exit a survey, simply close your browser window to end your current session. You must wait a minimum of 10 minutes to re-access the survey successfully.
    • To resume a partially completed survey, follow the access instructions you received in the original email invitation. The survey program has saved your answers and starts where you stopped previously. Please note that surveys are only available for a limited time.
  4. Can I go back and change my answers?
    • Please do not use the Back or Forward buttons on your browser.
    • Some surveys are designed to allow you to change an answer. If this is the case, you will see a "Previous Question" button at the bottom of the screen. If the survey does not have a "Previous Question" button, changing previous answers is not permitted.
    • Once a survey has been completed, you cannot re-access the survey to change your answers. If you have any issues, please reply to the email invitation or click the "Contact Us" link at the bottom of your email invitation.